DAY 1-24/10/09 Inauguration and felicitation of portfolio holders All the four brands introduced their CEOs and CMOs, spoke about company profile, mission, vision and SWOT of the respective companies. Program started at 12 noon and ended up at 2.45 pm PPTs were shown and each brand was questioned by the judges on their product at the end of their presentation.

DAY 2-26/10/09 Display of the stalls and free SIM card distribution Customer survey and market research conducted with first year students Canopies were displayed by the telecom brands Live car display was made by automobile brands Judges visited around 2 pm and made a note of all the displays and promotional events that took place. Puppy dog brought by Vodafone brand

DAY 3-27/10/09 Product launch by Vodafone team(3G mobile) Creative advertisements made by all the teams Presentation made again by the Vodafone team on their product launched and queries answered Maruti team designed their own pamphlets and displayed

DAY 4-28/10/09 Product launch by all the other 3 teams 1. Maruti-E Benigno-bio diesel car 2. Hyundai- i 30 car 3. Airtel-VOIP Presentation on the new products launched by all the three teams Blood donation camp organized by Vodafone team at Apollo hospitals Own advertisement designed, enacted and shot by Vodafone team Airtel team characterized Balram Naidu, modeled Dhanasekar as Appu

DAY 5-29/10/09 Debate between telecom sector(airtel and vodafone) Presentation made and question answer session conducted after the debate

DAY 6-30/10/09 Debate between automobile sector( Maruti and Hyundai) Presentation made and question answer session conducted after the debate

DAY 7-31/10/09 Final day of the brandwars Result declaration and prize distribution Vodafone declared as the telecom sector winner Maruti declared as the automobile sector winner Maruti declared as the overall winner as well

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