Brandwars was a weeklong mega event that started on 24th October and stretched till 31st October at Rai Business School, Chennai. Different brands of automobile and telecom industry made intellectual fights on product promotion, new product launch, theme marketing, debates, presentation etc. Students were elected as CEOs, CFOs and brand managers of each company and made their best efforts to compete each other. The event was filled with fun, creativity, teamwork, competitive spirit and innovation. The two product launched at Brandwars were Maruti e-Benigno and Hyundai i30. Brand names used in Brandwars were Airtel vs Vodafone & Maruti Vs Hyundai.