|
| Workshop
on International Business On Wednesday, 31 March 2010, Rai Business School, Delhi organized one-day workshop on International Business. The main objective of the workshop was to bring in the practical information to the students and to generate interest towards international business through various creative activities. Workshop was started with an inaugural introduction to international business by Dr. K.V Narrasimham, which was very informative with statistics and ideas. The first session was taken by Prof. Vikram Saxena who discussed about the concepts of international business through world maps wherein he described about the global positioning of various economic indexes. The session concluded with Geographical Indications as a marketing tool for international business which was taken by Prof. Sandeep Srivastava. |
||||
|
| Workshop
on Retail A workshop on retail was convened on 9th April 2010 in the campus to discuss retail industry, it's future in India, employment opportunities in the retail industry and its various concepts such as customer service, product knowledge, customer handling etc. There were two guest lectures in the workshop. The resource person for the first guest lecture was Mr. Bhaskar Bhatta Bharniram, Training Manager, Bharti Retail and the the second guest lecture was Mr. M. K. Suresh, Zonal Head, Aditya Birla Retail Limited. Both the speakers are adept in their respective domain as they have been a part of the industry for more than 15 years. Their experience spanned store operations to training and merchandising in various big retail companies such as Reliance, Wal-Mart, Tata, P&G etc. Both the speakers covered intricate details about the Retail industry along with it's employment opportunities in India. They answered student's queries as they showed keen interest in lectures. Curious students found the lectures interesting and enjoyable. The lectures were coupled with a skit competition where five teams participated. Theme included product knowledge, organised and unorganised retail, customer service, customer handling etc. Their performance was judged by Prof. Wahie and Ms. Kavita Thapiliyal. The best team got the prize and certificate of achievement. The whole day proved to be quite informative and an active day for the students. |
||||
|
| Workshop
on Marketing On Monday, 19th April 2010, Rai Business School, Delhi organized one-day workshop on "SELL THE MARKETING" a-360 Degree Marketing workshop in just 360 minutes. The workshop was organized by Prof. Radhika Malhotra and Prof. Sandeep Srivastava. The main objective of the workshop was to make the students familiar with the practical aspects of selling. The workshop highlighted the current industrial scenario of the market. A 360 degree marketing workshop referred to the three phases. The first phase included marketing as need of the hour which focused on the changing consumer behaviour in which the students were categorized into different category of consumers with the help of self-assessment quiz. The second phase included communication and brand impact in which they discussed about selling through video cases and role plays. The third phase included the changing roles of services wherein insight into various service sectors were given with case studies and quiz. Finally, the workshop was concluded with the prize distribution ceremony. |
||||
|



















